Developed the content strategy for the Mike's® Hard Lemonade x Bowen Boots cowboy boot giveaway and other social media initiatives, including the Hard Days Rewards store. The initiative encourages consumers to treat themselves with new Mike’s merchandise and reinforcing the brand’s campaign tagline, "Hard Days Deserve a Hard Lemonade."

Currently managing creative projects for Mike's® Hard Lemonade’s social media channels, leading creative ideation with graphic designers, and supporting graphic design needs.